Welcome to the you good with pro brand and communications page.
We've included an outline to guide you through aligning what you're working on with the brand, its messaging, tone, visuals, personality, character, and voice.
It can get a little overwhelming at times, which is why we genuinely encourage you to have a shot at what you're building first. But only to that point where changes won't mean having to redo all the work.
There's nothing worse than putting so much time and energy into something when the feedback comes in; even the slightest tweak can undo so many hours of work it'll leave even a seasoned pro feeling flat. This is why we encourage you to be mindful of this and, as you move through your creative process, be sure to do a few check in's. A few minutes taken earlier than the latter can make the world a differance for us all.
Thanks, heaps.
We've included an outline to guide you through aligning what you're working on with the brand, its messaging, tone, visuals, personality, character, and voice.
It can get a little overwhelming at times, which is why we genuinely encourage you to have a shot at what you're building first. But only to that point where changes won't mean having to redo all the work.
There's nothing worse than putting so much time and energy into something when the feedback comes in; even the slightest tweak can undo so many hours of work it'll leave even a seasoned pro feeling flat. This is why we encourage you to be mindful of this and, as you move through your creative process, be sure to do a few check in's. A few minutes taken earlier than the latter can make the world a differance for us all.
Thanks, heaps.
Style guide
Slice or dice it however you'd like, the theory we'd love to disprove, but doubt is, in all reality, the term beauty professional, professional stylists, and even professional hair color and pro retail, are near to becoming an oxymoron.
The plan: We want to begin listening to you guys, collecting and organizing your concerns. Knowing the real issues, rather than just thinking, will honor our time. It will also allow each of us the option to participate and collaborate on areas aligned with your own values.
«ut as a collective, the idea is to surface solutions that elicit the confidence to facilitate a positive course correction our lives and industry deserve.
The plan: We want to begin listening to you guys, collecting and organizing your concerns. Knowing the real issues, rather than just thinking, will honor our time. It will also allow each of us the option to participate and collaborate on areas aligned with your own values.
«ut as a collective, the idea is to surface solutions that elicit the confidence to facilitate a positive course correction our lives and industry deserve.
The next three to seven years will see a number of the most significant shifts of all time, and we're not being included in those conversations. But we have technology on our side and can develop solutions that can inject ourselves into the conversation if we choose. But the impact on us will be catastrophic and irreversible if we do nothing. Only together can we be the positive voice for change and both navigate and facilitate the course correction.
It's happening with or without us
The probable cause
The brand bible
1
Strictly stylists!
no partners, no brands, no bs
no partners, no brands, no bs
The reality is no one will share in the presents of their business partners. That's why they've not permitted to be any part of the project until we all agree it may be time to let them in.
2
Protected by default
You're proteted where it matters most. You're views and opinions are not identifiable to you. We have no interest in 'who' has responded and in what way. That would skew the data and render it useless.
3
Blockchain Secure
Decentralized data security means - No ads, No trackers, and No data mining or harvesting. Your polls and survey responses are end-to-end encrypted using blockchain technology.
1
Private and anonymous
Bring your best coffee name. To accommodate your authentic voice, we've added privacy features that give you the option to float between conversing in anonymous or persona/avatar mode.
2
Completely Independent
We're a couple of stylists with a hunch that a better world awaits us. One that'll enable us to acquire a sense of ownership over and is democratic by nature. We have no ties to our direct or indirect beauty partners—just us.
The brand voice
Style Guide for the Economist -as a great piece of edu and direction: here
You'll be helping us populate the cause so hit those mates up with aligned values so we can kick this new year on a mission.
Bring your mates.
We're on the lookout for those of you who love writing and would like to create content to support the cause. Authors can use an alias or go with you. All publications are private by default. Social sharing will be a case-by-case consideration because between all.
Write for us
Early adopters are ushered directly into our first inaugural topic and can collaborate on helping asses the polls and surveys. Taking Polls rewards you with points you can redeem for our collaboration, career and educational events.
Take a ton of Polls
Polls and surveys that earn redeemable points for events and resources
Redeem:
Auto-enrolled into bi-weekly
Auto-enrolled into bi-weekly
Redeem:
Auto-enrolled into twice monthly
Auto-enrolled into twice monthly
Redeem:
Express interest - be part of Mastermind Group - Wave 1.
Express interest - be part of Mastermind Group - Wave 1.
Join us & bring a mate
Both earn 5 points.
Both earn 5 points.
Take 10 Polls
Earn 10 points.
Earn 10 points.
Take 20 Polls
Earn 20 points.
Earn 20 points.
5 points
10 points
20 points
Office Hours
The Huddle
Mastermind
Temperament
Apply to be part of Wave One.
We're opening up our private blog shortly and need help creating some super helpful utility content for our guests.
We're opening up our private blog shortly and need help creating some super helpful utility content for our guests.
20 points
13:00
Cleve & Karen Anne
29.01
Take a poll and lets start the
feedback loop.
feedback loop.
Take a Poll
About
I started in the hair world with my two older brothers at 14. Qualified from my four-year apprenticeship, traveled to Europe, and purchased the salon I once worked in upon my return to Oz. I opened a few others, one in Beijing, China. Won a shit ton of awards and others proud moments, but this can do for now. This is me, Cleve.
Cleve
They don't get more Pro than Karen Anne. Among many skills, knowledge, and achievements, she's one of the few female founders on the planet who has started her own truly pro-color company. This real-world experience will be a driver to us all and this project.
This is Karen Anne Jacks.
This is Karen Anne Jacks.
Karen Anne Jacks
We sure could do with some help. Your bio here
You maybe?
Become a founding contributor.
Early adopters are ushered directly into our first inaugural topic.
So help us kick this off - give that big ol red button a click.
So help us kick this off - give that big ol red button a click.
Request early access
03
Step three
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Take and vote on Polls
04
Step four
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Invite & share: Get your mates in on the convo
Anticipated
QUESTIONS
It enables us to begin to get to know each other. It's, in essence, the start of the conversation. The intention is to make the human connection in this space, and we believe the collaborative style will allow us to have compassion for each other's perspectives as we drill down on all the related topics. But we'll surface a fresh look at the issues at hand so we can work out what makes sense, moving us forward as a collective.
You can choose to be active or passively listen to the dialog. Also, they're a great way to introduce a friend to the cause.
You can choose to be active or passively listen to the dialog. Also, they're a great way to introduce a friend to the cause.
Our office hours are our way of saying thanks for trusting us in these early days. They're not topic or specific to you good with pro. They're an opportunity to bring anything to the table and soak up the wisdom in the room. Most often, there's a theme and a light agenda. However, the nature of the Group Office Hours is more unbuttoned. Opening up and sharing can deepen relationships and sometimes change lives in a heartbeat. But they are your opportunity to focus on getting answers for things you need in your life. Your topic can be in any area of life—mental, career/vocational, financial, spiritual, physical, familial, and social.
Mastermind Groups - specific to the individuals themselves, but typically they are specific deep dives, initiative, and cohort-based, with a collaborative style directive with a mission to prove or disprove the group's theory.
We're on the lookout for those of you who love writing and would like to create content to support the cause. Authors can use an alias or go with you. All publications are private by default. Social sharing will be a case-by-case consideration because we will always have the heart of the contributors.
We're on the lookout for those of you who love writing and would like to create content to support the cause. Authors can use an alias or go with you. All publications are private by default. Social sharing will be a case-by-case consideration because we will always have the heart of the contributors.
Our choice is to manage your data safely: no ads, no trackers, no data mining or harvesting, and end-to-end encrypted blockchain technology.
Your identity and survey responses are separated at the time of the reply. Two unconnected encrypted databases that have no way of communicating with one another protect you and your views and opinions shared.
We have no interest in 'who's' has responded. That would skew the data and render it useless.
We use decentralized authentication, identity, and storage are managed by our API integration with Stacks—a Bitcoin and smart contract provider.
Your identity and survey responses are separated at the time of the reply. Two unconnected encrypted databases that have no way of communicating with one another protect you and your views and opinions shared.
We have no interest in 'who's' has responded. That would skew the data and render it useless.
We use decentralized authentication, identity, and storage are managed by our API integration with Stacks—a Bitcoin and smart contract provider.
The list comprises our partners with whom we all do business. They make up our color and chemical companies. But if they're on the list, their products are available in non-professional environments. This, by default, strips them of their once Pro status and demotes them to amateur status. AKA "Formulated without Professionals.
Are you a stylist who does some education for the company? If yes, you're good.
If you're a full-time educator but still do the occasional client, that would be an unfortunate no.
If you're a full-time educator but still do the occasional client, that would be an unfortunate no.
I'm aware of anonymity options and can participate at any level of privacy that I am comfortable with.
I walk through the front door as a stylist first and foremost. All else will fall into place from there.
I DO NOT work for, in any way, shape, or form, one or more of the companies on our 'formulated without professionals' list.
I DO, HOWEVER, EDUCATE for companies on the list. But the time is marginal in comparison to the time I'm a practicing professional stylist.
I DO NOT manufacture, distribute, sell, resell, divert or represent (in part or whole) one or more of the companies on our' formulated without pros' list.
I walk through the front door as a stylist first and foremost. All else will fall into place from there.
I DO NOT work for, in any way, shape, or form, one or more of the companies on our 'formulated without professionals' list.
I DO, HOWEVER, EDUCATE for companies on the list. But the time is marginal in comparison to the time I'm a practicing professional stylist.
I DO NOT manufacture, distribute, sell, resell, divert or represent (in part or whole) one or more of the companies on our' formulated without pros' list.
We're going to need more than the thoughts and opinions of just us Pros. As we grow, there will be time to engage our clients and business partners (Schwarzkopf, Redken, etc.). Distributors, etc.
Data cohorts:
Licensed Professional:
That's us: the verified Professional polls, surveys, and events.
Non-licensed, non-professional industry:
Those within the industry value the cause and have value to contribute. (not part of this first wave).
Clients and general public:
We know who they are. Everyone other than a stylist has hair on their head. (or maybe it's shaved? (not part of this first wave).
Polls - quick question stand alone.
Surveys - multiple questions focused on a topic.
The Huddle - an ongoing dynamic bi-weekly rapid 20-minute check-in.
Mastermind Groups - specific to the individuals themselves, but typically they are specific deep dives, initiative, and cohort-based, with a collaborative style directive with a mission to prove or disprove the group's theory.
Member voting - all members can vote up or down anything that's been made voteable.
Surveys - multiple questions focused on a topic.
The Huddle - an ongoing dynamic bi-weekly rapid 20-minute check-in.
Mastermind Groups - specific to the individuals themselves, but typically they are specific deep dives, initiative, and cohort-based, with a collaborative style directive with a mission to prove or disprove the group's theory.
Member voting - all members can vote up or down anything that's been made voteable.
We may use social media to expand the cause. All public-facing content will be marked who the question/poll is to be completed.
Licensed Pros, industry folk, clients, and the general public.
Licensed Pros, industry folk, clients, and the general public.
You'll never be asked to share your conversations or posts on other public social media platforms. What happens in here stays in here. You can invite other professionals to the conversation and post that anywhere.
You can share a snippet to entice a visitor to check it out from the the platform.
Voting and contributing on topics can be done anonymously or by yourself.
You can share a snippet to entice a visitor to check it out from the the platform.
Voting and contributing on topics can be done anonymously or by yourself.
Is this where I get to type in a industry veteran finally?
noun: a person who has had long experience in a particular field. Yep, that fits. I started in the hair world with my two older brothers at 14. Had a blast. I qualified from my four-year apprenticeship, traveled to Europe, and purchased the salon I once worked in upon my return. I opened a few others, one in Beijing, China. Outstanding experience. Won a shit ton of awards and have been a session stylist. Traveled internationally while on the global creative team and have done my fair share of platform work. Have been published a button. Retired from the blades when I won the green card lottery 15 years ago and made my way to LA. Since working with a bunch of celebrities and celeb stylists. Through in working for several pretty epic startups and we're up to date. This is Cleve.
noun: a person who has had long experience in a particular field. Yep, that fits. I started in the hair world with my two older brothers at 14. Had a blast. I qualified from my four-year apprenticeship, traveled to Europe, and purchased the salon I once worked in upon my return. I opened a few others, one in Beijing, China. Outstanding experience. Won a shit ton of awards and have been a session stylist. Traveled internationally while on the global creative team and have done my fair share of platform work. Have been published a button. Retired from the blades when I won the green card lottery 15 years ago and made my way to LA. Since working with a bunch of celebrities and celeb stylists. Through in working for several pretty epic startups and we're up to date. This is Cleve.
Who
I thought I would have to walk this path on my own. But the day I had a conversation that lasted longer than the usual four-minute max, it was clear a shared value was among us. However, my connection to the cause is purely a hypothesis. Jacks brings a much deeper level of knowledge and experience as one of the rare women on the planet who has started her own truly pro D2C color company. Despite the opportunity for stylists and salon owners to offer their clients a unique set of products and services, and even as a stylist, Jacks has witnessed adaption and adoption challenges within stylists and salon owners. It's this kind of real-world experience that will bring great value to forging this path with those who join.
This is Karen Anne Jacks.
This is Karen Anne Jacks.
Who knew
Hey
Partners:
While early days, we sometimes anticipate working with paid partners to introduce services and products aligned with the cause and our members.
If you know or have something that'd be a good fit, ping us.
yougoodwith@proton.me.
Our media kit can often provide additional context.
Or let's throw some time together and have a good brain jam.
If you know or have something that'd be a good fit, ping us.
yougoodwith@proton.me.
Our media kit can often provide additional context.
Or let's throw some time together and have a good brain jam.
