Please protect
Privacy guidelines for our brand bible:
The contents of this document are private, confidential, and non-consumer facing.
You're here because you're part of, or soon to become part of, the T&GE family. We want to give you the opportunity to take a look under the hood and get a feel for our values, how these values roll up into our brand, and further how we use them to communicate our message.
We'll also add some perspective, context, and clarity around how we came to rest on these values as well as some high-level guidance. This will help you translate them into the world-class design, digital interactions, user experiences, and on-brand touch-points for our internal team members and clients.
We want you to be confident working on and within our ecosystem, and therefore we invite you to reach out in the event further clarity is required. And most importantly, we value your feedback. So deem this a formal invitation to share any wisdom you believe can help us communicate our value proposition better across any of the mediums.
Please do not copy or distribute this content. Help us protect our brand, its voice, and the work we all put into 'keeping it real and fresh' by honoring these requests.
Enjoy, thank you, and welcome.
Ray
The contents of this document are private, confidential, and non-consumer facing.
You're here because you're part of, or soon to become part of, the T&GE family. We want to give you the opportunity to take a look under the hood and get a feel for our values, how these values roll up into our brand, and further how we use them to communicate our message.
We'll also add some perspective, context, and clarity around how we came to rest on these values as well as some high-level guidance. This will help you translate them into the world-class design, digital interactions, user experiences, and on-brand touch-points for our internal team members and clients.
We want you to be confident working on and within our ecosystem, and therefore we invite you to reach out in the event further clarity is required. And most importantly, we value your feedback. So deem this a formal invitation to share any wisdom you believe can help us communicate our value proposition better across any of the mediums.
Please do not copy or distribute this content. Help us protect our brand, its voice, and the work we all put into 'keeping it real and fresh' by honoring these requests.
Enjoy, thank you, and welcome.
Ray
We're transitioning...
from a real estate options training company to an educational platform that will host an assortment of on and offline events showcasing educators/teachers/speakers specializing in a holistic approach to health, mindset, wellness, and financial wellbeing.
Here is the rebrand journey.
Here is the rebrand journey.
The outcome!
Timing is everything. And a good brand will birth itself when good and ready. Planetary alignment, one could say. The first brand discovery phone call was held in the third week of July 2017, and the brand process and the finalizing of the brand was completed on November 20th, 2019. This Is It!
Think & Grow Group becomes Think & Grow Education
Think & Grow Group becomes Think & Grow Education
Health, mindset, wellness, and financial wellbeing ...know-how!
Used to express friendly feelings toward one's companions before drinking.
Health education, the process of learning to behave in a manner conducive to good health.
Health effect, a change in health resulting from exposure to a source.
Health psychology, a branch of psychology concerned with understanding how biology, behavior, and social context influence health.
Health science, the applied science dealing with health.
Mental health, a level of cognitive or emotional wellbeing.
Reproductive health, the capability and freedom to reproduce.
Health effect, a change in health resulting from exposure to a source.
Health psychology, a branch of psychology concerned with understanding how biology, behavior, and social context influence health.
Health science, the applied science dealing with health.
Mental health, a level of cognitive or emotional wellbeing.
Reproductive health, the capability and freedom to reproduce.
A mindset can also be seen as incident of a person's world view or philosophy of life.
In decision theory and general systems theory, a mindset is a set of assumptions, methods, or notations held by one or more people or groups of people.
A mindset may be so firmly established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviors, choices, or tools.
The latter phenomenon is also sometimes described as mental inertia, "groupthink", and it is often difficult to counteract its effects upon analysis and decision making processes.
In cognitive psychology, a mindset represents the cognitive processes activated in response to a given task.
A mindset may be so firmly established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviors, choices, or tools.
The latter phenomenon is also sometimes described as mental inertia, "groupthink", and it is often difficult to counteract its effects upon analysis and decision making processes.
In cognitive psychology, a mindset represents the cognitive processes activated in response to a given task.
Wellness is a state beyond absence of illness but rather aims to optimize well-being
The notions behind the term share the same roots as the alternative medicine movement, in 19th-century movements in the US and Europe that sought to optimize health and to consider the whole person, like New Thought, Christian Science, and Lebensreform.
The term wellness has also been misused for pseudoscientific health interventions.
The term wellness has also been misused for pseudoscientific health interventions.
(or knowhow or procedural knowledge)
Is a term for practical knowledge on how to accomplish something, as opposed to "know-what" (facts), "know-why" (science), or "know-who" (communication). It is also often referred to as street smarts (sometimes conceived as opposed to book smarts), and a person employing their street smarts as street wise. Know-how is often tacit knowledge, which means that it can be difficult to transfer to another person by means of writing it down or verbalising it. The opposite of tacit knowledge is explicit knowledge.
The brand statement
This is Ray's personal statement, which has formed his entire WHY he does what he does. It's at the core of his being and a part of his DNA. A part that would be imposable to remove or distinguish from the rest of his DNA.
As a kid, I was made to feel less than others. In my most vulnerable and lonely time, I was subjected to a decade of being displayed to the school as the 'stupid' kid. My influencers intentionally set out to steal my confidence and self-belief through years of indoctrination.
One day, a guy called Paul walked into my life and told me that I need to change my beliefs to change my life. So I listened and listened, and then I acted. He picked me up by the feet and shook me to my core and BANG…
I realised that my limited beliefs were just a reflection of the limited beliefs of my influencers. I realised that my life, my reality, and everything in it was a mirror reflection of my beliefs. I "changed my mind," and my life changed accordingly.
Today, I take people by the feet, shake them into realising that they, too, are the product of damaging misbeliefs. I inspire them to let go of the past and embrace the higher essence of themselves. I show them how to access their operating system, the system that determines who they believe they are and that it is them that controls their programming so that they can finally change the 'program' and their lives.
One day, a guy called Paul walked into my life and told me that I need to change my beliefs to change my life. So I listened and listened, and then I acted. He picked me up by the feet and shook me to my core and BANG…
I realised that my limited beliefs were just a reflection of the limited beliefs of my influencers. I realised that my life, my reality, and everything in it was a mirror reflection of my beliefs. I "changed my mind," and my life changed accordingly.
Today, I take people by the feet, shake them into realising that they, too, are the product of damaging misbeliefs. I inspire them to let go of the past and embrace the higher essence of themselves. I show them how to access their operating system, the system that determines who they believe they are and that it is them that controls their programming so that they can finally change the 'program' and their lives.
Ray Behan
Think & Grow Edcation
To speak or not to speak?
Our four spoken keywords - Knowhow - Connection - Community - Path
The following four words personify our values at the highest level. They cover four quadrants that make up both balanced brand communications and experiences and are encouraged to be used, along with their synonyms. However, it is vital than you maintain the context and intent.
The following four words personify our values at the highest level. They cover four quadrants that make up both balanced brand communications and experiences and are encouraged to be used, along with their synonyms. However, it is vital than you maintain the context and intent.
Shout these from the rooftops!
Knowhow
Contextual meaning:
We provide the know-how necessary for living mindfully around health, wellness, and financial wellbeing.
Impact:
What the customer gets – Intangible Result
We provide the know-how necessary for living mindfully around health, wellness, and financial wellbeing.
Impact:
What the customer gets – Intangible Result
Connection
Contextual meaning:
Through an educational platform that hosts on and offline events showcasing educators/teachers/speakers specializing in a holistic approach to some of the world's most significant challenges.
Concept:
The way we give it – Flexible thinking {How}
Through an educational platform that hosts on and offline events showcasing educators/teachers/speakers specializing in a holistic approach to some of the world's most significant challenges.
Concept:
The way we give it – Flexible thinking {How}
Community
Contextual meaning:
Community is in our DNA, we know you can't do it alone, it's how we roll.
Philosophy:
The why we give it – Our fixed belief {Why}
Community is in our DNA, we know you can't do it alone, it's how we roll.
Philosophy:
The why we give it – Our fixed belief {Why}
Path
Contextual meaning:
Educational products and services offering multiple paths for students to choose and feel the innate sense of ownership, empowerment, and pride around how they make their choices in health, wellness, and financial wellbeing.
Delivery:
What the customer gets – Tangible Result
Educational products and services offering multiple paths for students to choose and feel the innate sense of ownership, empowerment, and pride around how they make their choices in health, wellness, and financial wellbeing.
Delivery:
What the customer gets – Tangible Result
The not to speak!
Our four UN-spoken walkaway keywords - Trust - Different - Authentic - Approachable
The following four words personify the values that resonate most with our clients. They're still significant values to us, but we believe they will be most powerful if spoken by them rather than us.
They are the most complimentary words used to describe any interaction with our brand. We'd be honored and humbled to overhear them use these words while explaining their experience with us to a good friend.
Our job is to create, build, and develop on-brand optimized touchpoints that elicit the expression of these words.
The following four words personify the values that resonate most with our clients. They're still significant values to us, but we believe they will be most powerful if spoken by them rather than us.
They are the most complimentary words used to describe any interaction with our brand. We'd be honored and humbled to overhear them use these words while explaining their experience with us to a good friend.
Our job is to create, build, and develop on-brand optimized touchpoints that elicit the expression of these words.
Nope, please don't shout these from the rooftops!
Trust
Contextual meaning:
There is no need to doubt, to question, to search, everything finally makes sense, the message is genuine, and ultimately resonates with my heart.
Purpose:
The highest and ultimate goal or intended outcome.
VOC: (voice of the customer)
You know what, I've been to a lot of these kinds of events and sat through many workshops but I totally know I can trust these guys/company.
There is no need to doubt, to question, to search, everything finally makes sense, the message is genuine, and ultimately resonates with my heart.
Purpose:
The highest and ultimate goal or intended outcome.
VOC: (voice of the customer)
You know what, I've been to a lot of these kinds of events and sat through many workshops but I totally know I can trust these guys/company.
Different
Contextual meaning:
A surprising experience that leaves the audience enthused about joining our community as they embark on a journey into a new way of seeing things, a new way of doing things, and a new life.
Approach:
Our unfixed way of doing or carrying something out. It is fluid and flexible.
VOC:
Wow, wasn't that different?
A surprising experience that leaves the audience enthused about joining our community as they embark on a journey into a new way of seeing things, a new way of doing things, and a new life.
Approach:
Our unfixed way of doing or carrying something out. It is fluid and flexible.
VOC:
Wow, wasn't that different?
Authentic
Contextual meaning:
A sense of openness that resonates less from logic (brain) and more from the heart.
Belief:
Our fixed way of doing or solving something.
VOC:
Yeah, dude, It's been a while since I've dealt with a company this authentic, they're the real deal.
A sense of openness that resonates less from logic (brain) and more from the heart.
Belief:
Our fixed way of doing or solving something.
VOC:
Yeah, dude, It's been a while since I've dealt with a company this authentic, they're the real deal.
Approachable
Contextual meaning:
We've made all aspects of T&GE easy to access and approachable. The programs, educators/instructors, the community, even my Mum.
Trait:
A particular characteristic or quality that distinguishes us.
VOC:
You know it wasn't just the company I found approachable; their team is super friendly, and I received a personal phone call to a quick email I shot off. Amazing.
We've made all aspects of T&GE easy to access and approachable. The programs, educators/instructors, the community, even my Mum.
Trait:
A particular characteristic or quality that distinguishes us.
VOC:
You know it wasn't just the company I found approachable; their team is super friendly, and I received a personal phone call to a quick email I shot off. Amazing.
The marketing statement
Our four spoken keywords put to work.
Knowhow - Connection - Community - Path
The marketing statement uses our top four spoken keywords. Both intent and context have been added to develop the most meaningful marketing narrative. You should be able to read through this statement and have a clear understanding of what we do, how we do it, what the clients will feel, and what they'll walk away with in respect to the overarching value proposition.
Knowhow - Connection - Community - Path
The marketing statement uses our top four spoken keywords. Both intent and context have been added to develop the most meaningful marketing narrative. You should be able to read through this statement and have a clear understanding of what we do, how we do it, what the clients will feel, and what they'll walk away with in respect to the overarching value proposition.
Unleash your fullest potential in the areas of
health, wellness, and financial wellbeing.
health, wellness, and financial wellbeing.
Mini:
We provide the know-how necessary for you to be mindful around health, wellness, and financial wellbeing. You'll experience a very human-like connection through an educational platform that hosts on and offline events showcasing educators/teachers/speakers specializing in a holistic approach to some of the world's most significant challenges we all face. And we know you can't do it alone. We couldn't. And we've made sure you won't have to either. You're part of a community now. It's in our DNA and ... it's how we roll. Our educational products and services offer multiple paths so you'll always feel an innate sense of ownership, empowerment, and pride around how you've educated yourself in the art of making great choices that will unleash your fullest potential around your health, wellness, and financial wellbeing.
We provide the know-how necessary for you to be mindful around health, wellness, and financial wellbeing. You'll experience a very human-like connection through an educational platform that hosts on and offline events showcasing educators/teachers/speakers specializing in a holistic approach to some of the world's most significant challenges we all face. And we know you can't do it alone. We couldn't. And we've made sure you won't have to either. You're part of a community now. It's in our DNA and ... it's how we roll. Our educational products and services offer multiple paths so you'll always feel an innate sense of ownership, empowerment, and pride around how you've educated yourself in the art of making great choices that will unleash your fullest potential around your health, wellness, and financial wellbeing.
Unleash your fullest potential in the areas of
health, wellness, and financial wellbeing.
health, wellness, and financial wellbeing.
We partner with creative thought leaders and trained professionals who are experienced in transferring the know-how you'll need to break free of any judgment associated with prior failed attempts obtaining health, wellness, and financial wellbeing.
We believe connection is vital for learning new ways of living life, but only when it's a two-way stream. How we connect to you and how easy for you to re-connect with us is kind of our jam. That's why we're building an omnichannel learning platform that hosts educators, teachers, and speakers specializing in a holistic approach to some of the world's most significant challenges we all face. Whenever you're ready to learn, or where ever you are, we're on a mission to make it as simple as… 'just plug-in.'
Plug-in - On & Offline Live Events: National and international live events, seminars, workshops, and wellness retreats.
Plug-in - One on One Coaching: Paths and customized plans built and personalized for you that feels doable with someone to hold you accountable.
Plug-in - eLearning Courses: Online courses that offer additional paths and support for those paths you're currently active in. And, they're ready when a brush-up or refresher is necessary.
Plug-in - Community and Group Mentoring 24/7: Around the clock availability to those who have walked your path and willing to share their strategy and key learnings.
Community is in our DNA; we know you can't do it alone because we couldn't. And, we've made sure you won't have to either. It's how we roll. So we look forward to seeing you share your home runs (and miss's) with the community.
Your path won't be conventional, but it will be effective. We've flipped the traditional sequence to building sustainable change. Firstly, we make sure you have the necessary emotional mindset to manage what you desire. Secondly, you'll learn the skills and principles associated with maintaining and evolving it. The outcome is an innate sense of ownership, empowerment, and pride around the choices you make and, more meaningfully, how you make them.
Our courses explore health, wellness, and financial wellbeing from both classical and alternative constructs. Upon the introductory context required to embrace the solution is established, we transition into how psychology plays a significant role in your success. We then move on to your biological elements before delving deep into your coolest organ, your brain. We then use neuroscience to help you uncover how your mind ticks and finally landing on how you can influence it to be, do, and have anything you put your mind to. Very cool!
All paths, regardless of being presented in person via a live or virtual environment, are always supported by easy to follow step by steps, video tutorials, check sheets, downloads, and all the necessary supporting materials. And, a real human customer support representative ready when you need one.
We believe connection is vital for learning new ways of living life, but only when it's a two-way stream. How we connect to you and how easy for you to re-connect with us is kind of our jam. That's why we're building an omnichannel learning platform that hosts educators, teachers, and speakers specializing in a holistic approach to some of the world's most significant challenges we all face. Whenever you're ready to learn, or where ever you are, we're on a mission to make it as simple as… 'just plug-in.'
Plug-in - On & Offline Live Events: National and international live events, seminars, workshops, and wellness retreats.
Plug-in - One on One Coaching: Paths and customized plans built and personalized for you that feels doable with someone to hold you accountable.
Plug-in - eLearning Courses: Online courses that offer additional paths and support for those paths you're currently active in. And, they're ready when a brush-up or refresher is necessary.
Plug-in - Community and Group Mentoring 24/7: Around the clock availability to those who have walked your path and willing to share their strategy and key learnings.
Community is in our DNA; we know you can't do it alone because we couldn't. And, we've made sure you won't have to either. It's how we roll. So we look forward to seeing you share your home runs (and miss's) with the community.
Your path won't be conventional, but it will be effective. We've flipped the traditional sequence to building sustainable change. Firstly, we make sure you have the necessary emotional mindset to manage what you desire. Secondly, you'll learn the skills and principles associated with maintaining and evolving it. The outcome is an innate sense of ownership, empowerment, and pride around the choices you make and, more meaningfully, how you make them.
Our courses explore health, wellness, and financial wellbeing from both classical and alternative constructs. Upon the introductory context required to embrace the solution is established, we transition into how psychology plays a significant role in your success. We then move on to your biological elements before delving deep into your coolest organ, your brain. We then use neuroscience to help you uncover how your mind ticks and finally landing on how you can influence it to be, do, and have anything you put your mind to. Very cool!
All paths, regardless of being presented in person via a live or virtual environment, are always supported by easy to follow step by steps, video tutorials, check sheets, downloads, and all the necessary supporting materials. And, a real human customer support representative ready when you need one.
Our brand character
Hey, we're an Idealist Counselor. The following anthropomorphizes the brand to establish a more profound sense of personality and character.
Intensity, Wholeness, Developing, Private, Empathy, Connecting
Intensity, Wholeness, Developing, Private, Empathy, Connecting
IntensityComplex individuals with a quiet but very certain intense aura. Always go the extra mile.
WholenessHarmony in all relationships and making groups feel connected, healthy and whole is a big value.
DevelopingMentoring is our focus. We help people to realize their true human potential.
PrivatePrivate, sensitive people, and are not usually highly vocal or visible.
EmpathyStrong empathic nature, aware of others' emotions or intentions, exceptional intuitive ability,
ConnectingA natural talent for reaching people through an authentic connection.
Examples: Eleanor Roosevelt, Mohandas Gandhi Daw Aung San Suu Kyi, Dietrich Bonhoeffer, Mary Baker Eddy, Vaclav Havel, Jane Goodall, T E. Lawrence, Queen Noor, C.S. Lewis.
Character style & associations
This is our association with other brands and industries.
We'd aspire to be just as they are.
We'd aspire to be just as they are.
Areas of Interest
Personal Growth
New Age
Education
Meditation
Financial Freedom
Mindfulness
Quantum Physics
Life Coaching
Life Planning
New Age
Education
Meditation
Financial Freedom
Mindfulness
Quantum Physics
Life Coaching
Life Planning
Mag or News
Popular Science
Big Think
Mind Valley
Gaia
Quantum World
Big Think
Mind Valley
Gaia
Quantum World
Radio & Podcasts
Don Tolman
Nasim
Haramein
Joe Dispenza
Abraham
Eckhart Tolle
Nasim
Haramein
Joe Dispenza
Abraham
Eckhart Tolle
TV or Series
Shark Tank
Through the wormhole
Through the wormhole
Books
Think and Grow Rich
Rich dad poor dad
Black hole wars
Elegant Universe
You are the placebo
Losing my virginity
Biology of Belief
How to make a hell of a profit and still get to heaven
The power of now
Buddha at the gas pump
Change your thoughts change your life
Rich dad poor dad
Black hole wars
Elegant Universe
You are the placebo
Losing my virginity
Biology of Belief
How to make a hell of a profit and still get to heaven
The power of now
Buddha at the gas pump
Change your thoughts change your life
Movies & Doco's
What the Bleep
Through the wormhole
Heal
The people vs the state of illusion
From ambition to
Meaning
Through the wormhole
Heal
The people vs the state of illusion
From ambition to
Meaning
Music
Can you feel it - Michael Jackson
Gypsy Kings
Andre Botechelli
Van Morrison
U2
Bagatelle
Nat King Cole
Amy Winehouse
Gypsy Kings
Andre Botechelli
Van Morrison
U2
Bagatelle
Nat King Cole
Amy Winehouse
Websites
Mind Valley
The Quantum World Awakens
Big Think
The Quantum World Awakens
Big Think
Brand Character Statement
Use this statement to guide brand voice, tone, intent, etc. Ask yourself, how would this person, if real, write copy, design web, build social assets, speak on a stage, introduce friends etc.
We're 'that friend' with the uncanny ability to be there when life takes one of those unexpected lefties. We may not always tell you what you want to hear. But you can rely on us to shine a light on the very element you know will join the dots, giving back the direction we both know you have. You've accepted that, at times, we're a bit of a brainhack and deep, but realize it's what drives us to go that extra mile so that you can. We're 'that friend' who invites you to a party of one that feels like you've come home to a warm familiar place… We've poured your favorite bevi and even lit the fire!
Colours & meaning:
Primary: Gold
Secondary: Red
Tertiary: White
Supporting: Blue
Secondary: Red
Tertiary: White
Supporting: Blue
Colour meaning
Primary: Gold - Leadership, authority, and governance. Luxury, success, wealth, spiritual love, mathematics, and science.
Secondary: Red - Power, passion, drive, take action, certainty, wake up.
Tertiary: White - Purity, clarity, simplicity to the content, new beginnings, crisp and clear.
Supporting color: Blue -Support, nutrition, protective, Inspiration, unconditional bonding, connection.
Secondary: Red - Power, passion, drive, take action, certainty, wake up.
Tertiary: White - Purity, clarity, simplicity to the content, new beginnings, crisp and clear.
Supporting color: Blue -Support, nutrition, protective, Inspiration, unconditional bonding, connection.
Shape and meaning
Context behind the why.
1. Electricity, magnetics... polarity.
2. They represent the fluidness of Ray.
3. They represent how agile you are and how quickly you can pivot
4. It's how activity is electrically emitted and displayed = brainwaves (Electromagnetic spectrum)
2. They represent the fluidness of Ray.
3. They represent how agile you are and how quickly you can pivot
4. It's how activity is electrically emitted and displayed = brainwaves (Electromagnetic spectrum)
Welcome the new 2020
Think & Grow Education Branded Logo
Think & Grow Education Branded Logo
It's alive!
- The Logo, Mark & Tagline
- The Mark on it's own in gold
- The Mark in black and whileAnnual design conference to discuss the role of technologies in everyday life
Animated versions
- Logo, Mark & Tagline animation
- The T&GE Mark on it's own in gold
- Marc in black and whileAnnual design conference to discuss the role of technologies in everyday life
1. Electricity, magnetics... polarity.
2. They represent the fluidness of Ray.
3. They represent how agile you are and how quickly you can pivot
4. It's how activity is electrically emitted and displayed = brainwaves (Electromagnetic spectrum)
2. They represent the fluidness of Ray.
3. They represent how agile you are and how quickly you can pivot
4. It's how activity is electrically emitted and displayed = brainwaves (Electromagnetic spectrum)
Logo type
The Wordmark
Other brand considerations
The brand process is amazing for small businesses who want to avoid spending tens of thousands of dollars with a brand agency. However, keep in mind it only focuses on a few of the many elements needed when doing a full brand strategy.
While this current brand bible has helped us get clear on how we communicate our value props and message our brand voice, we understand that there are other facets to a full brand strategy. Over time we plan to articulate the following individual strategies:
- Discovery: Research, insights, development
- Identity: Definition and clarity around the name, taglines, clarity, communication, impact, color/shapes - The Brand Bible
- Visual/design system - Style guide, lookbooks,
- Positioning - Personas, journey and buyer behavior mapping Print and Packaging of on and offline product/courses
- Print/packaging/signage - physical and/or digital
- Content development - Persona alignment, congruence, relevancy, and relatability
- Channel/franchize - Aligned content - (brand character, voice)
- User experience: Face to face, online, web, edu, environmental, seminars/workshops, etc
- Business systems -
Paid - Non paid - Earned - Own
WOM - Word of mouth
Website
eLearning - Memberium, etc
Livestreaming - con calls, etc
Webinars
Podcast
Collateral - print. Popups
Course materials - books, presentations, PPT's etc
Support - FAQ - Self-help vrs Guided experience
Physical location decor
Physical location signage
Direct response
Direct mail
Apps & app publishing stores
Publication platforms etc
PR
Social media
Social media marketing
Social community service
Community service
Print media
Mass media
Live events
Virtual events
Biz development and strategic partnerships
Affiliate programs and partnerships
Referral programs and partnerships
Biz partnership
Student partnerships
SEO - search engine marketing
SEM - search engine marketing
Direct mail
Email marketing
Merch - (T-shirts etc)
Merchandising
To be cont.
WOM - Word of mouth
Website
eLearning - Memberium, etc
Livestreaming - con calls, etc
Webinars
Podcast
Collateral - print. Popups
Course materials - books, presentations, PPT's etc
Support - FAQ - Self-help vrs Guided experience
Physical location decor
Physical location signage
Direct response
Direct mail
Apps & app publishing stores
Publication platforms etc
PR
Social media
Social media marketing
Social community service
Community service
Print media
Mass media
Live events
Virtual events
Biz development and strategic partnerships
Affiliate programs and partnerships
Referral programs and partnerships
Biz partnership
Student partnerships
SEO - search engine marketing
SEM - search engine marketing
Direct mail
Email marketing
Merch - (T-shirts etc)
Merchandising
To be cont.
