Why this is important
Become a contributor during our pre-launch phase or before December 31 to earn redeemable points for (one-off pre-launch) events and resources.

Double points when you convince your mates to join you.

Sign up now, and we'll drop you into the Conversation Roadmap. It's where you can start engaging with other contributors and get a head start on the thoughts and concerns your industry mates are sharing already and before we let the post launch crew in.

Comment and Vote on their Ideas or start your own. Begin shaping the first round of conversations.
But first, let's bring you up to speed.
We're using humor here because when you've known of the affair for forty-something years, a meltdown at this point may appear a tad melodramatic and a bit too victim mentality. And while the first part may be on point, but victim, nope, that's not us.

Opportunity: If it's not already crossed your mind, we can take ownership of the entire space and hold onto it for the rest of time. But the window is closing. If 'we're going to 'take back the house', then we should do that.
The Pro 'goes with them?'
In fact. It's long gone. And one could say, we've never had it.

Here's another 'Technically Speaking'. The very second a Professional product hits the shelf of a non-pro, mass retail store, it's by default No Longer Pro. And while part of the issue, the other part is they are taking the term with them, and the final part is that the term will continue to be unguarded, and without us, it will continue to be abused, overused, and bastardized to death.

Opportunity: We can reject the Professional term and form our own. One we own as a Coop, or form of collective. We trademark it, manage it, and if need be, monetize it. Owned by the industry, controlled by us. Who, where, and how it's used.

Social has our voice and it's passive!
You know Pro 'goes with them?'
The final hypothesis is a big part of this research project. We're super curious about how our voice may change as we take a moment here.

(You may like to check out the list of hypotheses we're throwing into the mix here).

But, Social Media has become such a spectator sport. It's no longer a possibility to challenge. Even if it's healthy, if misinterpreted and spun out of control, your career could be cactus. We believe this has given rise to a passive voice that's not serving the industry in areas that need a democracy.

Opportunity: Take a moment to be with one another, get some of the big questions out on the table, and get an accurate bead on how we all think about them. And how we'd like them solved. This way, we can include any and all who'd like to be part of the action needed to make that positive change.
A special note:

Please read attentively, which means going through the entire thread, not just the latest comment. Avoid skimming or skipping context. Follow any links, consider the arguments, and engage thoughtfully.

A private space for Pros... only!
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Slice or dice it however you'd like, the theory we'd love to disprove, but doubt is, in all reality, the term beauty professional, professional stylists, and even professional hair color and pro retail, are near to becoming an oxymoron.

The plan: We want to begin listening to you guys, collecting and organizing your concerns. Knowing the real issues, rather than just thinking, will honor our time. It will also allow each of us the option to participate and collaborate on areas aligned with your own values.

«ut as a collective, the idea is to surface solutions that elicit the confidence to facilitate a positive course correction our lives and industry deserve.

Slice or dice it however you'd like, the theory we'd love to disprove, but doubt is, in all reality, the term beauty professional, professional stylists, and even professional hair color and pro retail, are near to becoming an oxymoron.

The plan: We want to begin listening to you guys, collecting and organizing your concerns. Knowing the real issues, rather than just thinking, will honor our time. It will also allow each of us the option to participate and collaborate on areas aligned with your own values.

«ut as a collective, the idea is to surface solutions that elicit the confidence to facilitate a positive course correction our lives and industry deserve.
The probable cause
Why this platform: We believe the public nature of social media has altered our authentic voice.

FB, IG, T, TY, TT, etc. We're all there. Our clients. Our vendors, Our partners (Loreal, Schwarzkopf, Goldwell, etc.). Our potential vendors/clients. Former employees, current and future ones too.

Just one monstrosity of a voyeurism fest, with a differentiating factor of a URL, the medium, and some nuances. Every post with full spectator rights with the potential to do very little, make you a star or bury you forever.

To not consider all stakeholders when posting would be a CLM. (Career Limiting Move) however, we believe it's given rise to a passive voice and therefore there's no spark firing off issues and topics we should really be sharing our views.

One space where you can be yourself.
No partners (Redken, Schwarzkopf, Goldwell, etc).
No client's
No distributors
No sales execs or manufacturing peeps
No vendors

The next three to seven years will see a number of the most significant shifts of all time, and we're not being included in those conversations. But we have technology on our side and can develop solutions that can inject ourselves into the conversation if we choose. But the impact on us will be catastrophic and irreversible if we do nothing. Only together can we be the positive voice for change and both navigate and facilitate the course correction.
Is this where I get to type in a industry veteran finally?
noun: a person who has had long experience in a particular field. Yep, that fits. I started in the hair world with my two older brothers at 14. Had a blast. I qualified from my four-year apprenticeship, traveled to Europe, and purchased the salon I once worked in upon my return. I opened a few others, one in Beijing, China. Outstanding experience. Won a shit ton of awards and have been a session stylist. Traveled internationally while on the global creative team and have done my fair share of platform work. Have been published a button. Retired from the blades when I won the green card lottery 15 years ago and made my way to LA. Since working with a bunch of celebrities and celeb stylists. Through in working for several pretty epic startups and we're up to date. This is Cleve.
Who
I thought I would have to walk this path on my own. But the day I had a conversation that lasted longer than the usual four-minute max, it was clear a shared value was among us. However, my connection to the cause is purely a hypothesis. Jacks brings a much deeper level of knowledge and experience as one of the rare women on the planet who has started her own truly pro D2C color company. Despite the opportunity for stylists and salon owners to offer their clients a unique set of products and services, and even as a stylist, Jacks has witnessed adaption and adoption challenges within stylists and salon owners. It's this kind of real-world experience that will bring great value to forging this path with those who join.
This is Karen Anne Jacks.
Who knew
About us:
Each of us has been in this industry for 20 to 30 years, and just believe with the post-covid digital adoption, now's the time to get some lift under these wings and see if we can get as many of our fraternity in the room to raise what needs to be.

Made on
Tilda